Challenges That Cathay Pacific Airways Faces

Challenges that Cathay Pacific Airways faces With the integration of Dragonair into Cathay Pacific Airways in 2006, its influence over the domain of aviation has extensively elevated. From 2006 to 2007, the turnover of Cathay Pacific Airways has raised from HK$60,793 million to HK$ 75,364 million with a percentage increase of 24. 0% . Nevertheless, there are internal and external challenges existing as obstacles to its future development, such as labour conflicts, global financial crisis, high capital cost and emergence of low-cost airlines,.In this essay, the latter two issues with be examined at length in terms of causes, effects and possible solutions. According to Mr. James Tien Pei-Chun, the chairman of Hong Kong Tourism Board, the rising oil prices increase the capital cost of global aviation industry, triggering difficulties in operation . In the first-half of 2008, the average price of aviation fuel that Cathay Pacific Airways paid was 60% higher than that in the first-half o f 2007 . It is patent that the high capital cost is predominately attributed from perpetual high-priced air fuel which detrimentally influences Cathay Pacific Airways on the whole.On 2nd July 2008, a profit warning announcement was submitted by Cathay Pacific Airways to Hong Kong Exchanges and Clearing Limited. It stated that high-priced aviation fuel posing a ‘significant and adverse’ impact on financial performance of Cathay Pacific Airways. Effective strategies of reduce the usage and wastage of fuels are urgent and prominent to offset the impact of high-priced oil for the interest of survival of business. To increase cost effectiveness in the short-run, Cathay Pacific Airways has newly adopted redeployment on flights according to capacity.Owing to the significant demand, 8 flights are provided to Australia in addition and bigger aircrafts were used for 14 European countries. Besides, the number of flights of appreciable revenue potential to the Middle East like Duba i and Bahrain is increased by 4 per week, whereas 10 flights to North American are cut down. For sustainable and profit-maximizing development, targeted solutions of considerably reducing the wastage of fuel in the long-run are of paramount importance. It is worth noting that the weight of aircrafts determines the amount of fuel consumption.Therefore, another initiative is to reduce the weight of aircrafts by technological improvement on designs. For examples, minimizing protrusions around the aircraft fuselage, enhancing the design of air conditioning air-in-takes and installing large lightweight wing fairings. Cumulatively, higher wing efficiency and smoother airflow are resulted. Stripping the paint of aircrafts is also a direct way to reduce the weight . In the light of CSR report 2006 of Cathay Pacific Airways, it is expected to save 2,730 tonnes of fuel each year approximately.In addition to the weight of aircrafts, air traffic congestion and regional air traffic control restr ictions provoke a substantial wastage of fuel which is 12% of total fuel consumption . In order to improve the air traffic control system, Cathay Pacific Airways work collaboratively with other airline companies and regulatory agencies to strive for opening of flexible entry or exit points into Russian and Chinese airspace and adoption of flexible, fuel-optimized flight paths according to wind variability.According to the expectation of Cathay Pacific Airways, an estimated 32,000 tonnes of fuel can be saved each year. Consequently, the capital cost can be reduced. Apart from these, a number of low-cost airlines have emerged in recent years such as Hong Kong Express and Hong Kong Airlines . Facing the threat of new competitors, Cathay Pacific Airways emphasized the high-quality service with well-trained employees and introduced various strategies to attract customers.To enhance the service standard, it provides new arrival lounge at the Hong Kong International Airport with high-quali ty catering service, well-equipped shower suites computers with Internet access. Meanwhile, in order to attract customers to travel during current economic downturn, ‘World Pass’ with flight discount and a variety of choices on destinations is offered. Apart from these, special fares to senior citizens with a discount of 25% are offered to the elderly .Not only would this help to attract customers, this improves the image of Cathay Pacific in terms of Corporate Social Responsibility which plays a fundamental role in retaining loyal customers. Building a lifelong and friendly relationship with customers is beneficial to maintain stable market share.. To conclude, it is obvious that the fast-changing external environment with numerous unknown factors poses threats to the growth of Cathay Pacific Airways.High capital cost caused by high-priced aviation fuel and entry of low-cost airlines in the market are expected to be the major challenges faced by Cathay Pacific Airways in foreseeable future which lead to far-reaching influence on the revenue. Among those solutions stated, alliance with other airline companies to technically improve the design of aircrafts and monitor the air traffic system as well as developing lifelong relationship with customers are the most effective strategies to address the problems in the long-term. (786 words) References:

Learning Essay

Learning something new it’s no easy. I have learned a lot of things in my life like cooking, surfing and horse riding, and I’ve always known that to be pessimistic is not a good choice. That’s why I decided to put a good face to the idea of learn how to dance salsa. A few months ago, I decided to sign up for salsa classes, everything began when we were celebrating the birthday of a friend and suddenly they all got up of their seats to dance salsa, everyone, except for me. Not knowing how to dance salsa is not something special but that day, at that moment, in that birthday, it meant a lot to me because my father was a professional salsa dancer and I am supposed to have that gene in my veins. The first few weeks were the hardest in the dance studio. I was scared, I felt that I had two left feet and for my bad luck always touched me dance with the most awkward of the boys. His name was Marcos. A very friendly guy, handsome and gentlemanly, but dancing was not his best skill. The first steps that we learned were basic but the most painful, I was not used to dance that type of music because it is a very fast dance and every song seemed endless. â€Å"The Salsa is very spontaneous, involves a lot of movement of the hips and feet† always said our instructor, he was a very funny man but what we most love about him was his patience and commitment to us. He showed us that we must first overcome the fear and shame that involves dancing in from of a group of people so we can show all the confidence that we have. And that’s exactly what I did, with time and practice I became the best in my class. Salsa dancing became my obsession I could not stop thinking about it, especially knowing, that the last session was a competition dance. The prize was a medal and that medal was my goal. I practiced day and night, in every spare moment, until the day of competition. I confess I was very nervous but I still succeed in overcoming all my fears and given the best of me on that dance floor. And you know what? I won, I won the medal and became the best in my class, I am very proud of myself because I showed that it is never late to learn something new and that everything in life involves patience, effort, practice and above all dedication . All these aspects made ​​me the person that I am now. A person more confident of itself and of what can be achieved in life. So if you still do not know how to dance salsa, what are you waiting for? It’s never too late, because now I’m sure that for the next birthday of one of my friends, I’ll be ready for dance Salsa until dawn.

Heart Dissection Practical Report Essay

Introduction On the of July 2002, a sheep’s heart was examined by dissection. The heart is a muscle in all mammalian bodies that is used to pump blood and nutrients throughout the body. A sheep’s heart was used in this prac because like the human heart it has four chambers and is similar in size. Two of these chambers are receiving chambers called the left and right atrium. The other two are pumping chambers called the right and left ventricle. The reliability of the cycle of blood through the body depends on the sequence of contractions from the atrium and the ventricle. When ever the atriums contract it is called the systolic phase. And when ever the ventricles contract, it is called the diastolic phase. These sequences ensure the blood flow through the heart. These occur one after the other to create a heart beat. The blood flow through the heart starts when the right atrium takes the blood that flows through the superior or inferior vena cava. The right atrium then fills with blood and the pressure of the blood causes the tricuspid valve to open. The blood then travels through into the right ventricle where it pusses the blood into the pulmonary arteries. After this the blood is pumped into the lungs where it is oxygenated, the oxygenated blood travels through the left ventricle then pushes the blood through the aorta, which provides the body with blood. Aims The aims and goals of this procedure was to: 1.Dissect and examine a mammalian heart 2.Develop dissection skills 3.An in-depth investigation into how the heart works. Materials Materials used in this dissection were: 1.Sheep’s heart 2.Scalpel 3.Rubber gloves 4.Dissection tray 5.Paper Procedure The first step in the dissection is to put on the rubber gloves before handling the raw hearts. Next was to place the sheep heart on the dissection tray. After that an exterior examination happened to detect the mail valves. Next was to locate a fatty area on the heart to help guide the first incision into the heart. Two incisions were required during the procedure. The first one was to be parallel to the right ventricle. The incision must be deep enough to cut into the ventricle to be able to get a proper view. The second was opposite the first to examine the other side of the heart, to be able to view the chordae tendinae. After the dissection is completed, the heart must be properly disposed along with the gloves and hands must be washed. Results diagram of heart valve system Discussion During the dissection of the sheep heart, features of the muscle were detected. One of these was that the left ventricle wall was thicker then the right ventricles. This is because it uses this extra muscle to propel the blood through the aorta to the rest of the body. Also some stringy substances holding a kind of flap was found, this was soon made clear that it was the chordae tendinae. It is attached to the bicuspid valve and capillary muscle and had a remarkable strength because it had to work hard in a high-pressure area and hold the heart tougher. Also in this region, the heart wall was wetter and slipperier then the rest of the heart. This was for extra lubrication. The flow of blood was made clearer when the heart was opened up. Diagram of path of blood flow through the heart. The direction of blood flow through the heart starts from superior or inferior vena cava to the right atrium. Then it passes through the tricuspid valve into the right ventricle to the pulmonary arteries. The blood then goes to the lungs where it is oxygenated comes back down to the pulmonary veins to the left atrium, then passes through the bicuspid valve into the left ventricle where it is propelled through the aorta into the body.

Enzymatic Activity Lab Report Example | Topics and Well Written Essays - 500 words

Enzymatic Activity - Lab Report Example The purpose of the above named experiment is determination of whether the breakdown of hydrogen peroxide is endothermic or exothermic reaction. The experiment is mainly testing two substances. The two different substances are potatoes and meat and preferably beef liver for the purposes of discerning whether there is maintaining breakdown involving different materials. In such an experiment, an exothermic reaction is all about releasing heat energy where there is higher temperature than the initial whereas an endothermic reaction is all about absorption of heat energy and in this case the energy in subject is lower than the initial. Also in this experiment there is Catalase which is a biological enzyme, yeast which showed bubbling. This is similar to the many proteins employed by the human body and used to help in breaking down hydrogen peroxide into oxygen and water through lowering the reaction activation energy. The very substance in subject accelerates chemical reactions but permanently changes or gets used up in the process. It has not yet been proven whether both the liver and the potato contain any Catalase in them. The hypothesis was supported because the liver is a meat while potato is a starch thus both affect how the entire process works in breaking the substances. Several things could be done to improve the experiment including keeping the test tubes much further apart from each other for the purposes of preventing any possible mixing. The second way is keeping every starting temperature constant. As the data shows, tests were started at different temperatures thus not reliable. The third thing is making sure that the thermometers are wiped after every measurement and after every stirring to prevent any possible mixing. The last recommendation would be conducting the experiment in an enclosed space to get better results. The results in the second experiment do not vary much from the

Tech Data Case Study Example | Topics and Well Written Essays - 2500 words

Tech Data - Case Study Example This report seeks to review a company by focusing on various aspects involved in the year 2002 is important in that make it rather easier to understand the running of the company both now and on earlier days. 1. Current Situation A. Current Performance 1. 5 percent drop in net sales to 50% from 2001 to the beginning of 2002 2. Approximately 8000 associates in the United States and Canada 3. 227 in share amounts around the year 2002. B. Strategic Posture 1. Mission â€Å"To be the IT distributor of choice for our customers and business partners, thus enabling our shareholders to prosper† (Jameson, 2011). 2. Objectives Strive to achieve the continued balance in sales and improve the quality of the services and the goods that it goes through To offer innovative technology in every mission that the company seeks to undertake and achieve the number one company in the segment while at it Provision of a safe and habitable working environment for the employees in an effort to increase their working morale eventually achieving higher success for the company The company aims at increasing the market share in Canada by having a return in sales of around 5%, assets in around 7% and 15% in Equity. Moreover, the company aims at increasing the market base in Canada to level with some states in the United States 3. ... Board of Directors 1. 21 members in the board with 4 of them being from outside. 2. Well suited and Older generation men in this section 3. Is it time to have a change in terms of the age? B. Top Management 1. Top managers from different parts of the world 2. Experienced and Outspoken members in the corporate field. 3. Takers of risk in the Organization 3. External Environment (EFAS Table) A. Natural Environment 1. Lack of rain affects the levels of the water in hydroelectric dams that produce electricity used to charge gadgets. 2. Radiation induced problems such as cancer increasing from the use of these gadgets (Karami, 2010) B. Societal Environment 1. Economic 1. Growing economy from urbanization 2. Technological 1. Increased levels of awareness among the people 2. Counterfeit forms of the products hitting the market 3. Political-Legal 1. High tariffs induced by the government 4. Socio-cultural 1. Ignorance is one part that affects the distribution of the products as some people t end to oppose change however important it may be. 2. Career mobility requirements make it rather difficult to have a stable work. 5. Task Environment 1. Very high competitive market provided the different companies that come with the jobs. 2. Globalization as the company spreads to other countries 3. Acquisitions and Mergers from the different types of changes the company makes during expansion. 4. High number of rivals in the market 5. Low purchase power due to widespread of technology products. 6. Few customers in their Canadian branches from ignorance 4. Internal Environment (IFAS Table) A. Corporate Structure 1. Both divisional and united structure where

Adolescents Motivation Toward the Environment Assignment

Adolescents Motivation Toward the Environment - Assignment Example Adolescents face lesser control over environment behaviors than academic behaviors. The present study postulates three hypotheses: first, increased environmental motivation clubbed with frequent environmental attitudes, second, it is greater in an environment than academic, third, it is more in older than younger students. All these studies were tested considering gender; however, the study has not examined gender differences in older students’ motivation toward the environment. In this research, a total of 200 students split into 5 age groups were chosen for the study. Out of these 200, a section of 74 has already participated in a similar study a year ago. The study found that adolescents reported a higher autonomy in their environment than academic behaviors and autonomous environmental motivation was higher in older than younger students. The study has certain limitations as all the samples were from a suburban, French-speaking middle-class white student. The sample was in very small scale to be precisely it is only 126 students. The findings say that the youth have better environmental behavior but increasing alienation from school. The research paper clearly states that there is a need to study whether the adolescents are motivated to adopt environmental behaviors and says that self-determination theory (SDT) put forward the fact that people engaged in environmental related behaviors have developed autonomous motivation towards those behaviors. The present study poses three hypotheses like increased environmental motivation correlates with frequent environmental behaviors, it is greater in environmental than education and autonomous environmental is higher in adolescents than in younger students. Though these hypotheses were tested considering the gender, no study was conducted on gender differences in adolescents motivation through the environment. Earlier researches in this field have been mentioned, but not included in the study

Equal access to computing technology HW Research Paper

Equal access to computing technology HW - Research Paper Example The United Nations has explicitly reaffirmed its importance: â€Å"[k]nowledge, more than ever, is power† (as cited in Best, 2004). To show their sincerity, the U.N. has made a declaration stating that the access to the Internet is one of the fundamental human rights. However, it is a wonder why the U.N. bothered to make such kind of declaration. Michael L. Best (2004) discovered certain aspect of symmetry of information rights in the Universal Declaration of Human Rights. He quoted Article 19 of the Declaration saying that people have the right to â€Å"hold opinions without interference and to seek, receive, and impart information and ideas through any media regardless of frontiers† (Best, 2004). The words â€Å"seek† and â€Å"receive† refer to the access of, but not limited to, the Internet. Best (2004) claimed that those words sound like the information rights. On the other hand, the Internet seems to be perceived as â€Å"ubiquitous† in our contemporary epoch (Halpin, Hick, & Hoskins, 2000). In fact, Internet cafes can be found almost in every corner. It’s either you are with it or not (Halpin et al., 2000). It is interesting to note though about the sharp contrast between the ubiquitous appearance of the Internet and the presence of a wide digital divide. Ultimately, the difference is the asymmetry between the Internet and its access. But why is the Internet access a human right? Best appears to be puzzled by this inquiry. He then made an attempt to review the debate -- although it seems a blasà © -- connected to the digital divide. To his mind, the right to information requires the Internet â€Å"to some extent† (Best, 2004). There are three things that one could decipher on Best’s â€Å"to some extent:† (1) when books and other information materials go extinct like the prehistoric dinosaurs; (2) when, at certain time and place, information materials are nonexistent but the Internet; and (3) when ideas and information offered in the available

Main Reasons For Human Cloning Ban Essay Example | Topics and Well Written Essays - 750 words

Main Reasons For Human Cloning Ban - Essay Example Cloning, however, is banned for several reasons. Some of the main reasons for this action are discussed; One of the main reasons to ban cloning is a religious concern. The capabilities achieved by cloning are linked with the powers of God; that is the creation of life as intended and its destruction in some cases. The genetic code is available in its raw form and in 2010 the first synthetic life form Synthia was created (Macrae, 2010). The DNA is successfully decoded and now we have the technology to combine genes to achieve a suitable outcome. These parts can be combined together like a computer program to generate DNA as per our requirements. There are limitless opportunities and possibilities for this new technology. Microorganisms have been made to produce bio-diesel (â€Å"Playing God: What Could Possibly Go Wrong?† 2012). A new field has been created and it is called synthetic biology. There is a major concern about the creation of these synthetic organisms. The field ha s sparked new debate about their creation and control. They are thought to be dangerous and the outcome is not always as per our requirement. ... Human Cloning is simply argued to be against human dignity. However, the biggest concern is the safety of any cloned human. They are expected to be medically unsafe and the field is untested. Furthermore, as per studies cloning in animals yields a very low success rate and most clones die during the process (Johnson & Williams, 2006, p.17). Another issue is with the identity of two genetically similar humans. If one of them dies this gives an indication from the crude genetic data that the other will also die with almost same reasons. This concern can also be linked with identical twins. These issues are also linked with concerns about social life and the implications of genetic reproduction of similar human beings. Cloning is also used to replace organs and damaged tissues.

Analyzing the impact of Chinese FDI Africaa and Ghana Essay

Analyzing the impact of Chinese FDI Africaa and Ghana - Essay Example ping countries of the world to attract foreign direct investment as a way to spark production and manufacturing capabilities within the country, while hopefully benefitting the region as a whole in terms of economic development. Foreign direct investment is not easy to attract. Because such sources of capital often come from individuals or companies, stakeholders involved expect a reasonable return on their investment, along with management and control interests with minimal risk. This is even more important when the source of foreign direct investment comes from a country that must answer to the local taxpayer. In such situations, concessions will need to be made to insure that the investments are properly handled and become beneficial for both parties. Unfortunately, the developing countries of the world often lack the political stability to make this happen. In addition, there are logistical, cultural, and economic barriers that cause many investors to be hesitant when asked to provide direct aid to a particular country or region. In order to open up opportunities, countries such as those in Africa will need to examine existing economic policy and find ways to make investment in their countries more attr active moving forward. Ghana and Nigeria serve as the focus for this project because of the complementary economies. In addition, they are two developing nations that have seen recent success in attracting foreign direct investment. In order to provide a model for other developing nations to observe, it is important to determine the benefits that are being realized from these increased investments and what has been done to further spark the economic growth in the region. The country of focus, from an investment standpoint, is China. China has been willing to fund various projects within this West African region, in exchange for benefits received back home. The study discusses how the partnership is faring and what Ghana and Nigeria can do to attract

My Grandpa & His Life Lessons Essay Example | Topics and Well Written Essays - 1000 words

My Grandpa & His Life Lessons - Essay Example People seek for their life example everywhere; they like knights from legends, superheroes, presidents, celebrities, novel characters or people they barely know in life. Obviously, from the title of my essay, I prefer to appreciate my family as the greatest influence I have. Of course, all family members are equally important in my life. I would never become myself without the care and support of my mother and father. However, I would like to talk about my grandfather as the greatest person I knowMy grandfather's life experience, personal traits, and considerate attitude always have a positive influence on family relationships. When my family has to make some important decision, we have no other person who can help us better with a relevant piece of advice. Grandfather always can suggest some actions to take and things to do, to be honest with other people and support the good reputation of the family. He has experienced many life situations, which are even difficult to imagine as I represent a totally different generation. I am still too young to notice many little details in communicating with other people or settling family businesses. However, supported by my grandfather, I feel self-relevance and confidence in my future. He does not need all details to understand what other people feel; he has a strange ability or even a gift to read my mind and say the words which make me feel better in any situation. In my culture, people grow up nurturing deep respect to their relatives and older generations. Since my childhood, grandpa has been my personal example of a leader and a person who can handle any situation. When I was a little child, grandfather contributed a lot in the process of my upbringing. All family members were busy at work and I often spend time with my grandparents. I was always glad to arrive at their house; it met me with little presents and tasty food, cozy atmosphere and a number of family photos in every corner.  

Critically discuss the law governing unilateral mistake in relation to Essay

Critically discuss the law governing unilateral mistake in relation to the identity of the other contracting party - Essay Example Lindsay & Co knew of a business named as 'Blenkiron & Co', and knew them to be reputable and residing at the address represented. Under this guise, and the rogue's signing of his letters as 'Blenkiron & Co', Lindsay & Co sold the rogue a large order of handkerchiefs. Blenkarn then sold the goods - 250 dozen linen handkerchiefs - to an innocent third party, Cundy. Cundy sued Lindsay & Co for conversion of the goods. The lower court held that Lindsay could not recover the handkerchiefs from Cundy. Blackburn J,. They reasoned: â€Å"The rule of law has been thoroughly established—the cases are numerous, and I need not cite them—that where a contract is voidable on the ground of fraud, you may avoid it, so long as the goods remain in the man's hands who is guilty of the fraud, or in the hands of anybody who takes them from him with notice; but where a person has bona fide acquired an interest in the goods, you cannot, as against that person, avoid the contract. Where the g oods have come into the hands of a bona fide purchaser you cannot take them back†. The Appellate court affirmed in part and ruled that Lindsay & Co had meant to deal only with Blenkiron & Co. There could therefore had been no agreement or contract between them and the rogue. Accordingly, title did not pass to the rogue, and could not have passed to Cundy. They were forced to therefore return the goods. Where the lower court held there was a voidable contract with the rogue, the Appellate court ruled there was no contract with the defrauding party at all and therefore no third party remedy. A different result was reached in another case.iii where a similar situation occurred. Here however, the company name that the rogue used did not exist, as it did in Cundy v Lindsay. A rogue called Wallis pretended to be an imaginary firm which he called 'Hallam & Co.' and had pretentious notepaper bearing that name printed. He ordered goods from the plaintiffs by writing to them on this not epaper and they sent the goods to him. He then sold the goods to the defendant. The claim was denied. Wallis' personality could not have affected the minds of the plaintiffs - if they were willing to give credit to 'Hallam & Co.', a non-existent entity, they were willing to give it to anyone. Though there was fraud, there was no operative mistake. Therefore the contract was merely voidable for fraud, and the third party obtained good title to the goods. In Phillips v Brooks (1919] 2 KB 243) A man entered the plaintiff’s shop and asked to see some pearls and some rings. He selected pearls at the price of ?2550 and a ring at the price of ?450 He produced a cheque book and wrote out a cheque for ?3000 In signing it, he said: ‘You see who I am, I am Sir George Bullough,’ and he gave an address in St. James’s Square. The plaintiff knew that there was such a person as Sir George Bullough, and finding on reference to a directory that Sir George lived at the addre ss mentioned, he said, ‘Would you like to take the articles with you?’ to which the man replied: ‘You had better have the cheque cleared first, but I should like to take the ring as it is my wife’s birthday tomorrow,’ whereupon the plaintiff let him have the ring. The cheque was dishonoured, the person who gave it being in fact a fraudulent person named North who was subsequently convicted of obtaining the ring by false pretences. In the meantime, North, in the name of Firth, had pledged the ring with the defendants who, bona

John Proctor Essay Example for Free

John Proctor Essay The audience now have conflicting emotions; there is confusion as although we know he has made a mistake, he doesnt deserve to die for it, we also feel disappointed that Proctor has given into Danforth showing a weakness rather than power and bravery. The courts are relieved that Proctor decides to confess and they want him to sign a confession, Danforth explains why it needs to be signed Why, for the good instruction of the village Proctor first shows signs of changing his mind You have all witnessed it- it is enough Proctor is adamant that he doesnt want to take his verbal confession any further. He says I have given you my soul; leave me my name! he is in a desperate situation as although he has confessed to impiety he doesnt want everyone in Salem to see the evidence of it. Proctor tears the paper and crumples it, but he is weeping in fury but erect. He has resolved his dilemma and has made his final decision to hang. The audience feel empathy for Proctor however we are glad he has made the righteous decision, redeeming himself in the end. His final words convey his good sense of morals and his courage. He says I do think I see some shred of goodness in John Proctor. The audience agree with his decision as it separates him from the hypocrisy of others. It also expresses his honesty in direct conflict with Danforth who is completely corrupt and irrational; Proctor says Show honour now, show a stony heart and sink them with it! It is a heroic end for Proctor showing his strength and dignity. By the end of the play some of the characters hold different views on Proctor. At the beginning of the play when Hale first arrived in Salem he was very enthusiastic about the witchcraft but throughout the play his views swayed towards Proctors explanation of the accusations. He realises that the witch-hunts are a consequence of dangerous pretence caused by a young girls vengeance. It is a lie! They are innocent! Hale is certain that this is fraud and he feels guilty for his earlier actions. Let you not mistake your duty as I mistook my own. And where I turned the eye of my great faith, blood flowed up. Hale knows he has done wrong and he is sincere and honest enough to admit his errors. As the play progresses we see a change in Elizabeths attitude, at the very end of the play a lot of the tension between them is resolved. Elizabeth admits that she was also to blame for their difficult marriage; It needs a cold wife to prompt lechery she has now fully forgiven him and they both realise their love for each other. Moments before Proctor hangs they share a loving, affectionate kiss He has lifted her, and kisses her now with great passion. Now that Proctor feels a genuine love and forgiveness he can die with an easy mind and with dignity. Hales condemnation and pleading with Elizabeth to save Proctor is a point of high dramatic tension as he knows that she is the only one that can change his mind. Hale pleads, Woman, plead with him! Woman! It is pride, it is vanity. Elizabeth knows that she cant take Hales advice as she knows her husband has made the morally right, honourable decision for himself. Miller uses Elizabeths final statement to confirm that Proctor is a tragic hero. He have his goodness now. God forbid I take it from him! This demonstrates that she cannot intervene because she cant take away his honesty and make his imperative decision for him. This proves that Proctor is a tragic hero as he chooses to die with an honest conscience. Proctor refuses to collaborate with the evil of the courts. God does not need my name nailed up upon the church! He will not agree to his signed confession being shown to the people of Salem because he doesnt want there to be any significant evidence of the lie he is giving. When Proctor reflects on himself, he is quite harsh. I cannot mount the gibbet like a saint. It is fraud. He is blaming himself for the situation he is in now as it is a consequence of his affair with Abigail. As he realises his mistakes he begins to see himself as a fraud. The witch-hunt shown in The Crucible has a strong link to the McCarthy trials in the early 1950s, as both occasions created a vast hysteria. Both Danforth and Abigail are closely linked to John McCarthy as they are trying to gain power. Abigail was constantly manipulating the courts; therefore a consequent fear and hysteria is created and innocent people like Mary Warren, who get frightened and intimidated, start to betray friends. Millers message is trying to tell the audience to be aware of, and stand up to people like Danforth and Abigail and expose things before its too late. Also, that we should beware that a petty pretence can become extremely dangerous. As we observe, Proctor comes across as very self-centred at the beginning of The Crucible and he doesnt seem to be aware of his mistakes- he is hypocritical and angry at Elizabeth for not forgiving him straight away for his affair, You forget nothin and forgive nothin. Learn charity woman. However as the play progresses the audience experience a new, moral and powerful Proctor who notices his faults. He now understands his errors and thinks of himself as a sinner I cannot mount the gibbet like a saint My honesty is broke. Elizabeth; I am no good man. I do not completely agree with the statement What is John Proctor? I am no saint; for me it is fraud. I am not that man. Although he has sinned by lying and committing lechery with Abigail he doesnt deserve to die as a consequence of Abigails vengeance. I feel that Proctor is being quite harsh on himself because even though he makes mistakes that put him in this situation, he redeems himself in the end by telling the truth and dying with dignity. for now I do think I see some shred of goodness in John Proctor. To conclude, I consider Proctor as more of a saint than a sinner. He is not a complete saint but I do believe that his courage, good sense of morals and power should be honoured and respected as he was a decent, noble man.   C20th Drama Coursework Essay: The Crucible Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Miller section.

Operational Management approaches by Shell Company

Operational Management approaches by Shell Company The chosen company to evaluate the operation management approaches employed in an energy company is Royal Dutch Shell Company. Shell a British-Dutch company that provides oil, gas, petroleum products and renewable source of energy to the world. This company is one of the largest companies around the world that maintains and supplies the world with its fuel, oil and petrochemical products. The Royal Dutch/Shell Group is the worlds biggest and oldest joint venture, formed in 1907 when the Royal Dutch Petroleum Company and the Shell Transport and Trading Company Ltd of the United Kingdom merged their operations. It operates in over 140 countries, providing fossil fuels and green fuels like Hydrogen fuel cells. Some of the facts related to Shell are: has 102,000 number of employees worldwide, provides 2% of oil worldwide and 3% of gas, has 45,000 service stations, 10 million customers worldwide and one of the top fortune 500 companies. Shell has five core businesses: exploration and production, gas and power, refining and marketing, chemicals, and trading and shipping. Source: http://www.annualreview.shell.com/2008/servicepages/downloads/files/entire_shell_review_08.pdf 2 Shells Operation Management System Operation management: Definitions: Management Of the conversion process which transforms inputs such as raw materials and labour into outputs in the form of finished goods and services (Davis, Aquilano Chase, 1999). Schroder (2007) defined operation management as: Operations is responsible for supplying the product or service of the organization. Operations managers make decisions regarding the operations function and its connection with other functions. The operations managers plan and control the production process and its interfaces within the organization and with the external environment (Schroder, 2007). Operation management (OM) is basically the set of activities that creates goods and services by transforming input into output. Activities creating goods and services take place in all organization. In manufacturing firms, the production activities that create goods are usually quite obvious. In them we can see the creation of a tangible product such as Sony TV or a ford Taurus. In organizations that do not create physical products, the production function may be less obvious. It may be hidden from the public and even from the customers. An example is the transformation that takes place at a bank, hospital, airline office, or college. Regardless of whether the end product is a good or service, the production activities that go on in the organization are often referred to as operations or operation management. Operation management is associated with number of areas linked with an organization as how does the organization establish customers requirements, transformation of customers requirement in to product and services, what operations systems/ processes are in place to satisfy the product/services requirement of customer, decision associated with capacity planning, inventory, quality of product etc All these decisions come under the umbrella of operation management. Identification of Customer Requirements: We know that the basic existence of an organization depends upon the product or services it provides to the society. However, with the changing consumer taste and the limited lifecycle of products companies must be looking for new product development. It is a companys life blood. Both profits and growth are affected without aggressive product development. Operation managers give high value to the strong communication between customers, product, processes and suppliers that result in a high success rate for their products. All companies need to search out their customers wants and requirements in order to fill any gaps in the market. A successful market research for new product development comes from knowing what customers value. 3 Shells Operation Management System Product decision: One of the important decisions of operation management is the selection, definition, and design of products. Heizer and Render (2005, pp-132) discussed the product decision in their work as it concerned with the development and implementation of a product strategy that meets the demands of the marketplace with a competitive advantage that can be achieved via differentiation, low cost, rapid response, or a combination of these. Product development system: Product development system may well determine not only product success but also the firms future. Product development goes through a series of steps, starting with ideas that may come from either internal or external sources and ending with the evaluation of new products. Heizer and Render (2005, pp-137) considers two tools that are particularly helpful in the early stages of product development are (1) creativity and (2) identifying customer wants. The former can be addressed via creative, open organizations and brain storming and the second with quality function development. Organizing for product development: According Heizer and Render (2005, pp-141), There are different approaches to the product development. The traditional U.S approach to product development is an organization with distinct departments. These departments are: First research and development department to do the necessary research; then an engineering department to design the product: then a manufacturing engineering department to design a product that can be produced; and finally, a production department that produced the product. A second and popular approach is to assign a product manager to champion the product through the product development system and related organization The third and perhaps the best, product development approach used in the U.S. is the use of teams. Such teams are known variously as product development teams, design for manufacturability teams, and value engineering teams. The Japanese bypass the team issue by not subdividing organization into research and development, engineering, production and so forth. Consistent with the Japanese style of group effort and team work, these activities are all in one organization. Game Changer: Shell Game changer is an internal shell organization which looks for new and innovative ideas that addresses a demand or significant problem in the energy industry. Game changer helps entrepreneurs to convert ideas into products by sponsoring them. Ideas can range from new oil exploration techniques to improved production tools, or even new form of energy. It provides a sheltered testing zone where an idea is developed, tried and improved upon. It also helps to get it to market. 4 Shells Operation Management System Areas of focus are: Increasing energy production Carbon management Energy conversion, storage and distribution Fuelling transportation Working of Game changer: Game Changer screens the novel, early stage idea. If the idea has any potential and game changer agree, it will take it through some important steps and provide the funding and support to get it to proof-of concept. Although game changer grew up on ideas from Shell employees, it also invests in those originating from beyond Shell such as from academics and other entrepreneurs. Game changer primary criteria: Novelty Is the idea truly and fundamentally new and different? Value Could the idea create substantial new value if it works? Credible Plan Is there a plan to manage primary risks prudently by qualified people? Game changer process: The first step in entering the GameChanger process is submission of a short description of the idea through the shell website. A selection panel formed by a group of full-time Shell professionals with diverse backgrounds in the energy industry carries out assessment of all proposals. They assess the proposal at three different levels [7]: Pre-Screening: If a person is an entrepreneur from outside Shell then, after the initial assessment of the idea, a member of the panel will contact the entrepreneur to allocate a Shell technical counterpart to him. This person will then be entrepreneurs co-proponent of the idea and help him through the screening process. Screening Panel: The Screening Panel consists of (any) two members of the GameChanger team. They will listen to the presentation of inventors idea and ask questions in order to obtain a complete understanding of the proposal. The GameChanger panellists will consider the merits of the proposal and within 48 hours decide if the idea could potentially mature into a GameChanger project. If this is the result, the inventor will then be invited to prepare a more detailed presentation for the Extended Panel. Extended Panel: The Extended Panel consists of three members of the GameChanger team and at least three experts who are not members of the GameChanger team. This group will attend the presentation on the inventors proposal and work plan. The panellists will ask questions and the experts will give opinions on the merits of the proposal. The GameChanger panel will then come to a decision on whether to go ahead and fund the development of the 5 Shells Operation Management System idea. Game changer will strive to communicate this decision to the inventor and the co-proponent within 48 hours. If funding is awarded, it is often with a time span of 2- 3 years. The inventor will then use the funds to develop the idea in accordance with an agreed plan. At agreed tollgates, progress and continuation are discussed with proponents and panel experts. Selection Criteria: GameChanger ideas have the potential to effect a significant improvement in the profitability of a business or open up opportunities for growth. The GameChanger panel funds these projects through to their proof-of-concept stage. The final step: Going to the market place If proof-of-concept is reached successfully, GameChanger may also be able to help take the invention a further stage. There are three potential forward paths [7]: Proprietary -The idea is graduated into Shells internal RD funnel or another Shell business for direct use by Shell. Licensing -The idea is licensed to an existing technology provider other than Shell. This is usually applied when complementary capabilities are required to further develop and deploy the idea. Venturing -A new company might be set up to bring the idea to commercial market. In short, once an idea is considered a true GameChanger it will not be shelved and all options will be considered to ensure the GameChanger idea reaches the marketplace. Before digging deep into the operation management system employed within Shell, we need to first understand the following concepts: Process: Process refers to the physical process or facility used to produce the product or service. It includes the type of equipment and technology, process flows, layout of the facility, job design, and workforce policies. Process strategy: A process or (transformation) strategy is an organizations approach to transform resources into goods and services. The objective of the process strategy is to find a way to produce goods and services that meet customers requirements and product specification within cost and other managerial constraints. Virtually every good or service is made by using some variation of one of the four process strategies Process focus: A production facility organized around processes to facilitate low volumes, high variety production.75% of all global production is devoted to making low volumes, high variety products in places called job shops. Such facilities are organized around performing processes. In factory, these processes might be departments devoted to welding, grinding, and painting. In office, the processes might be account payable, 6 Shells Operation Management System sales and payroll. Such facilities are process focused in terms of equipment, layout and supervision Repetitive focus: A product-oriented production process that uses modules (parts or components of a product previously prepared, often in a continuous process. It falls between the product and process focuses. The repetitive process line is the classic assembly line. Widely used in the assembly of virtually all automobiles and household appliances. Fast food firms are an example of a repetitive process using modules Product focus: a facility organized around products; a product oriented, high volume, low variety process. They are also called continuous process, because they have long continues production runs. Shell uses product focused approach for its oil refinery processes. Mass customization: rapid, low cost production that caters to constantly changing unique customers desires.Mass customization brings us the variety of products traditionally provided by low volume manufacturer (a process focused) at the cost of standardized high volume (product focused) production. Operational Systems and Processes at Shell: Shell is involved in production of many products and services. It claims that We provide transport fuel to around 10 million customers each day through our 45,000 service stations worldwide. We are working to deliver cleaner burning and more efficient fuels. Our products and services are also designed to meet the needs of businesses from the construction industry to aviation, chemicals to shipping. [1] (Shell.com) Shell is best known for its service stations and for exploring and producing oil gas on land and at sea. Shell delivers a vast range of energy solutions and petrochemicals to customers; produce and sell petrochemical building blocks to industrial customers on a global scale; invest in making renewable and lower-carbon energy sources; involved in transporting and trading oil and gas; marketing natural gas; producing and selling fuel for ships and planes and generating electricity and providing energy efficiency advice. As mentioned earlier, shell is involved in five core businesses and each business involves number of processes within. To limit our scope, we will discuss the oil gas exploration and production business. Oil Gas exploration and production cycle involves oil exploration, drilling, refining and production of petroleum products. Oil exploration process: In this phase, the initial step is to find the oil. This is of huge importance and Shell invests a lot of money to use statistical analysis to determine the location of oil. This survey process is known as Seismic Surveying. There are three components in Seismic Surveying: 7 Shells Operation Management System A seismic source Sensors Recording equipment During this survey, the scientists create a picture of the rock layer structure beneath the earth and the data collected is carefully examined and interpreted to decide whether to further analysis would be need or to start the exploration process. Once the location of oil is determined, Shell draw up exploration contracts with the countries within whose boundaries the oil was first established. Once the contracts have been approved and negotiations agreed the company can then start its drilling process. Drilling process: Once the oils location is identified, the next step is to drill. Well play fundamental role in recovering oil and gas. With the advancement of technology, new drilling techniques and technology has been developed that helped Shell in drilling wells from few metres to more than 10 kilometers. Wells are not only drilled vertically but also horizontally, can turn corners and snake from one pocket of oil to another. Souce: http://www.shell.com/home/content/innovation/meeting_demand/getting_more/smartfields/smartfields.html As drilling is vital part during oil extraction process, however the issue of planning and operating of wells is of greater importance. Shell realizes that as part of its operations it needs to research into whether a well would produce oil, gas or both. During the late 90s Shell introduced Drilling the Limit methodology which allowed the company to focus attention on how efficiently wells are planned, drilled and managed as a process. The main reason for introducing such a scheme was to limit costs and reduced to time it take to drill. Shell also have introduced a Smart Fields ® program providing both the knowledge and the control by integrating digital information technology with the latest drilling, seismic and reservoir monitoring techniques. 8 Shells Operation Management System Furthermore, Shell has introduced the Enhanced Oil Recovery (EOR) technology to squeeze out the extra oil that would have been left behind in the oil fields due limited access and hard to get them out. Estimation shows that by recovering just 1% extra throughout the world would equate to 20-30 billion barrels of oil oil that may have been left behind. [5] (Shell.com) Scouce: http://www.shell.com/home/content/innovation/meeting_demand/getting_more/eor_ccs/eor.html Shell is using three techniques: injecting steam into reservoirs to heat and make the oil more fluid, and ease its flow; injecting gas to push oil out or to thin it, or injecting chemicals that free trapped oil. Refining process: Refining is the manufacture of petroleum products from crude oil extracted in the drilling process. Refining process can be classified into three major processes: separation processes, conversion processes and the chemical treatment processes. Refining involves separating crude oil into the desired components depending on the final processes chosen and the available crude oil selected. Separation Processes: Its the first stage of petroleum refining. During this process the crude oil is separated into some of its fractions. This stage involves three separation processes: Fractional Distillation: In the process, the crude oil, which is a mixture of many types of hydrocarbons, is boiled and re-condensed to separate the crude oil into components based on ranges of boiling points. The components with low boiling point are evaporated and collected in the upper part of the chamber known as Distillation column, while the component with higher boiling points are heavier and collected in the 9 Shells Operation Management System lower part of the distillation column. The components collected at the top of the chamber are known as Liquefied Petroleum Gas (LPG). Solvent Extraction: This process involves the separation of oil into parts by adding chemicals to dissolve the unwanted substances to the crude oil. The main solvents used in this process are furfural, phenol and benzene. Refineries use this method to improve the quality of lubricating oils. Crystallization: This method is mainly used to remove wax and other semi-solid substances from heavy fractions or components. The components are cooled to a temperature at which them become solidify or crystal. They are then put through a filter that separates the solid. Conversion Processes: Petrol is obtained through this process. Conversion process involves to processes: Cracking process and combining process. Cracking Process: It involves breaking up of large hydrocarbon molecules into smaller molecules using a combination of heat and catalytic action. These processes not only increase the production of petrol but also improve its quality and results in products like Cat Cracked Gasoline (CCG) etc. Combining Process: This process is the opposite of cracking. It combines simple hydrocarbons to form more complex fractions. This process results in different products like LPG, Coke (used to generate steam and electricity). Chemical Treatment Processes: Hydrogen Treatment: This process is used to remove the impurities like sulphur compounds by mixing the components with hydrogen. Blending: This is the last stage of refining process. This stage dealt with the mixing of various hydrocarbons, formed in the refining processes, together to make the final product as required by the customer. The final product is tested before sold to the consumer. Capacity Planning and Inventory Management System: Inventory represents a major investment for many firms. Inventories are of four types (Heizer, Render 2005) Raw material and purchased components Work-in-process (WIP) Maintenance, repair, and operating (MRO) Finished goods 10 Shells Operation Management System All organizations have some type of inventory planning and control system. In case of physical products, the organization must determine whether to produce goods or purchase them. Once the decision is made, the next step is to forecast demand. Then operation managers determine the inventory necessary to service that demand. Operation manager establish systems for managing inventory. Vendor Managed Inventory: VMI is an abbreviation of vendor- managed inventory. Shell offer VMI. Vendor-managed inventory (VMI) is more beneficial for the chemical buyers. In this system supplier warehouses the product till customer uses it. In this way Buyers are able to reduce a large portion of inventory from their books. They also benefit from the reduced paperwork, phoning in product orders and following up to see that they are delivered where and when theyre needed. VMI often results in the development of more efficient inventory and supply management, which can shave significant savings off the total cost. VMI takes inventory out of the production equation for buyers. Buyers no longer have to worry about tank levels or when to schedule new shipments. The supplier handles that. By monitoring the customers tank (often using sophisticated telemetry equipment), suppliers know when inventory levels are low. When they reach a certain point, usually agreed upon with the customer, the supplier schedules a deliv ery and the truck shows up at the customers site to replenish the tank. In November of last year, Shell Chemical Corp., Herndon, Va., went into an agreement with ControlSAT, under which ControlSAT would be Shells exclusive telemetry supplier. The agreement has helped the shell a lot because of the compatibility of ControlSATs technology to Shells Supplier Inventory Management Order Network (SIMON), which was developed by Shell Services, the technology arm of Shell Corp. (Reilly, 2000) ControlSAT Telemetry system: ControlSAT, is a technology company that manufactures and markets satellite -based inventory monitoring telemetry systems (system based on cellular and radio wave transmission). Working of ControlSATs System: Orbocomm Global, L.P., ControlSATs parent company, owns a network of 36 del fluorocarbon satellites orbiting the Earth. The satellites are spaced to orbit the polar planes, tropical planes, equatorial plane and about 45 degrees in between, providing total coverage of the Earth. (Reilly, 2000) ControlSAT installs hardware on customers tanks designed to relay inventory data to those satellites. Then, once per day, data is sent via the satellite network to a central monitoring computer, then on to the supplier through a secure Internet link. Data that suppliers receive show their customers inventory levels in tanks around the world. When product inventory levels fall below a certain point, the supplier receives notification to replenish the material in the tanks. In this way, the supplier can proactively 11 Shells Operation Management System schedule its own deliveries. With its daily running inventory and materials needs forecast it can streamline supply. SIMON: SIMON is a Lotus Notes-based software program that provides process industry suppliers with information and analysis tools. SIMON monitors and tracks inventory and consumption and then generates demand forecasts, minimum inventory requirements and re-supplies schedules. As a result, suppliers benefit from an improved ability to control facility and warehouse costs, increased inventory turns, streamlined administrative processes, and better focus on production capabilities. Through ControlSATs tank telemetry service, the SIMON database automatically incorporates timely, accurate and reliable inventory data without the need for manual intervention. Before SIMON and the telemetry supplied by ControlSAT, Shells inventory monitoring used to require a lot of phone calls, faxes and interaction between the customer and Shell. Any Information related to the customers inventory position would be initiated by the customer. Automating the process allowed the supplier to be more proactive in meeting the customers needs (in terms of getting the right product in the right location at the right time) and eliminate the need for time spent faxing and phoning in orders, etc. Shell currently provides the service only to customers that are sole-supplied by Shell, where a very strong business relationship has been developed and where there is a strong, demonstrated opportunity for cost savings through inventory monitoring. One of Shells customers currently using the program agrees that it can save a lot of time in product procurement. Balmoral Marine Inc., a petroleum and industrial gas drilling company based in Houston, Texas, is supplied by Shell and is currently using Shells SIMON and ControlSATs inventory management systems for supply of a particular resin product. (Reilly, 2000) Feature of the new system: Through SIMON, Shell Chemical keeps vital inventory; customers pay upon use for what is consumed. Shell Chemical is the sole source supplier, tied to a supplier/customer business model. Customers reduce safety stocks to bare minimums. Lotus-based SIMON Extracts data on amount of product consumed in past 24 hours. Determines the amount of new product that arrived and was unloaded in same period. Draws information on current and anticipated product schedules. Compares data against known changes to schedules. Data is replicated back to central customer service centre for automatic reconciliation with SAP/MRP systems, generating an automatic re-supply plan. 12 Shells Operation Management System SIMON Features: †¢ When plan indicates a stocking level below accepted minimum, electronic purchase order and shipment is initiated. All information pertaining to status is accessible to customers. Invoices are issued monthly, based on consumption, not shipments. Introduced to 23 of the most strategic customers. Short-term (12 months) results were plus $20 million in product sales. Customer Benefits: Eliminates excess safety stock, reducing working capital and carrying costs. Facilitates timely, low-cost re-synchronization of supply chain. Ensures product is on site when needed. Creates shorter response time to changing conditions. Reduces transaction costs data entry, invoicing, payables, etc. Smoothes erratic order patterns. Reduces order management costs. Streamlines financial accounting. Monitoring and Evaluation of Operations at Shell: Shell has heavily invested in monitoring and evaluation of each of its processes and operations because every process in this business is very much crucial and need careful attention. During the initial stage of oil exploration and production cycle, Shell conducts Seismic Surveying to confirm the presence of oil beds beneath the earth. Otherwise drilling is very much cost intensive process and failure to the initial stage may results in heavy lose to the organization. To determine whether the well would produce oil, gas or both Shell introduced Drilling the Limit methodology which allowed the company to focus attention on how efficiently wells are planned, drilled and managed as a process. Significant reduction both in drilling cost and drilling time has been seen over the decades with the introduction of Drilling the Limit methodology. Shell has introduced a Smart Field program which controls the ongoing drilling, seismic and reservoir monitoring from the separate place equipped with information technology. à ¢Ã¢â€š ¬Ã‚ ¦Combined with the experience of geologists, engineers and others, Smart Fields ® can help increase the total amount of oil recovered from a field by 10 per cent and gas recovery by 5 per cent, while also boosting the rate of production. [4] (Shell.com) Furthermore, Shell has formed a department under the name Shell Global Solution. Shell Global Solution provide business and operational consultancy, technical services, catalyst and research development expertise to its global customers as well as provide its assistance to Shell in many operational areas such as exploration and production, refining, gas and LNG etc. 13 Shells Operation Management System Conclusion: Shell is one of the largest companies around the world that maintains and supplies the world with its fuel, oil and petrochemical products. In this report we tried to explain how Shell establish its customer requirements, its product development decisions, different operational systems involved in oil and gas exploration and production, inventory management systems and monitoring and evaluation strategy by Shell. As Shell is involved in number of businesses (exploration and production, gas and power, refining and marketing, chemicals, and trading and shipping) and each business has number of operations and processes that need to be maintained. To limit the scope of this report, we only focused our study on the oil exploration and production business.

Comparison of Indian and Mediterranean Diet

Comparison of Indian and Mediterranean Diet INDIAN DIET OVER MEDITERRANEAN DIET         Ã‚   13 MARCH 2017 Introduction In nutrition, the term diet refers to the intake of adequate quantity of essential nutrients which are vital for the effective functioning of the body and various metabolic mechanisms. Humans, in general practice an omnivorous diet but the dietary pattern of people vary in accordance with the region and personal diet preferences. The selective dietary behaviour among people led to the emergence of various type of diet categories such as ketogenic diet, fruitarian diet, vegan diet, pescetarian diet and carnivorous diet. Mediterranean diet emphasizes on the intake of plant based foods, healthy fats such as canola and olive oil, alcohol in moderate quantity, fish and poultry instead of red meat which is considered to be a balanced health diet and the Indian diet includes a higher proportion of carbohydrates. The essay specifically focuses on comparing the dietary pattern of Indian and Mediterranean diet. Literature review Mediterranean diet Mediterranean diet refers to the traditional dietary pattern that is highly practiced in the Mediterranean region. The traditional Mediterranean emphasize on the higher consumption of fruits and nuts, legumes, unprocessed cereals, minimal consumption of meat and dairy products. Adefinition to Mediterranean diet was first made by Ancel Keys as the diet which is low in saturated fats and high in vegetable oils which was initially observed in Greece and Southern region of Italy. Olive oil constitutes the key element in the Mediterranean diet and the monounsaturated fatty acid and antioxidant content in olive has found to exhibit profound effect in the control of coronary heart diseases, various cancers and age-related cognitive disorders(Keys, 1995). Olive oil comprises about 55-85% of monounsaturated oleic acid content and rich in antioxidant compounds such as vitamin E and a range of phenolic compounds such as hydroxytyrosol, tyrosol and complex phenolic compounds (Visioli Galli, 200 1). The unique feature regarding the Mediterranean diet when compared with other healthy diets is that it limits the intake of alcohol during meal and the source of fat in the Mediterranean diet are Virgin olive oil, tree nuts and fatty fish. Another key ingredient of the Mediterranean diet is the legume which has proven to lower the incidence of coronary heart disease (CHD). Legumes are composed of larger proportion of bean protein and water soluble fibres and serves as a good source of proteins, vitamins, minerals, omega-3 fatty acids and non-starch polysaccharides. Fish is another prime ingredient of the Mediterranean diet which is a rich source of long chain omega-3 fatty acids and confers a lot of health benefits. Alcohol intake pattern in the Mediterranean diet has considerably decreased the mortality rate. Recent research studies have shown that the traditional Mediterranean diet reduces the incidence of breast cancer, Parkinsons disease, Alzheimers disease and cardiac diseas es(Trichopoulou et al., 2014). South Indian diet The Indian traditional foods are referred to as functional foods as it includes functional components such as body-healing chemicals, dietary fibres and probiotic constituents in it. The functional properties are enhanced via food processing techniques such as sprouting, malting and fermentation. The typical dietary pattern of south India includes the grain-based foods such as idly, Dosa (fermented foods), white or brown rice, dhals such as toor, urad, Bengal gram and mung, animal protein foods include fish, chicken, lamb, mutton and eggs, green and starchy vegetables, fruit or fruit juices, desserts such as kheer made from reduced milk and white sugar, jilebi , appam and Pongal made from brown sugar based cooked rice and lentils and desserts made out of jaggery such as Halwa (MISRA, 2011).The grain-based foods have a high calorific value and confer a lot of health benefits when included in diet. Idly and dosa falls under the category of fermented food products prepared from rice and black gram by steam cooking. Fermentation process enhances the nutritional and protein efficiency value and the fermentative bacteria is capable of synthesising vitamin B12 and beta-galactosidase enzyme which promotes the promotes the probiotic activity and confer health benefits. Idly is more digestible due to fermentation process and is widely consumed as breakfast meal. The food stuff that is widely consumed for lunch include the rice meal which include the rice, dahi (Indian yogurt), Non-vegetarian and vegetarian dishes. The rice meal is rich in carbohydrates , Vegetable dishes such as Sambar ( mixed vegetable curry), Rasam ,Vazhai poo poriyal which is prepared out of small chopped pieces of banana floret seasoned with green chilly, mustard, onion and coconut which is highly nutritious and is effective against diabetes and heart burn , Non-vegetarian dishes are prepared out of red meat which are rich gravies composed of saturated fats and salts , dahi or Indian yogurt is rich i n B-complex vitamins, folic acid and riboflavin and lactic acid bacteria which exhibit probiotic effect and controls diarrhoea in children . The dinner preparation includes the chapatti (indian bread) which is made out of wheat flour and fish gravy (indian style fish curry). Wheat is highly nutritious due to its high content of protein and fibre. Similarly, the fish used in the diet is rich in omega-3 fatty acids, proteins and minerals which makes it an ample diet as it confers a lot of health benefits. (Sarkar, Dhumal, Panigrahi, Choudhary, 2015) Comparative study of Indian diet with Mediterranean diet and other diets(Trichopoulou et al., 2014) Oil used: In India cooking oils differ region wise, certain mono unsaturated fatty acid like ground nut oil, mustard oil and rice bran oil commonly used in India has similar nutritional properties to olive oil which is widely used in the Mediterranean. However, oils used in India dont show any impact on the cardio-protectiveness though certain studies on the usage of mustard oil shows 50% reduction in the risk of ischemic heart diseases. Whereas usage of rice barn oil shows effect on hypolipidemia and further studies on these oils also show positive effects on the cardiovascular health. Despite the positive effects of olive oil, it is not considerably used in India due to the traditional cooking methods, availability and the cost of olive oil. Olive oil not being an indigenous is not commonly available and is quite expensive making it less popular however subsidises provided from the Agricultural ministry on olive oil and olive cultivation along with its nutritional facts is developing interes t among people in India. Fruits and Vegetables: Mediterranean diets key factor is the high consumption of fresh fruits and vegetables. Indian diet shows low consumption in fruit and vegetables compared to Mediterranean diet despite India being the second largest producer of fruits and vegetables in the world. The main reasons noted for low consumption of fruits and vegetables are availability, affordability and lack of awareness. Early start, multi- component interventions and subsidies on growing and storing of fruits and vegetables may offer supportable solutions on promoting intake of fruits and vegetables in India. Legumes: Another important Mediterranean diet is the consumption of legumes. Legumes reduces the Coronary heart disease risk and is high in protein and fibre. Legumes are also found to be rich in vitamins, minerals, omega-3 fatty acids and non-starch polysaccharides. Even though Indian diet contains a legume it is not up to the ideal consumption levels. India has a high production rate of legumes despite the intake levels, this is due to the cost factor. The challenge lies in increasing production rate at a lower cost, which makes legumes affordable for everyone in India. Fish: Fish plays a vital role in Mediterranean diet, due to its long chain omega 3 fatty acids(n-3) it is known for being very heart healthy. Fish intake ratio in India depends from region to region considerably, whereas it is widely consumed in the Mediterranean. Alternate source of n-3 in India is commonly nuts, flax seeds and mustard oil, but it contains shorter chains of n-3 compared to fish. Drinks: Mediterranean diet consists of mainly wine as drink, whereas in India whiskey and beer are highly consumed instead of wine. The consumption pattern of alcohol also varies between the Mediterranean and India, for instance in India alcohol is consumed before food as compared to the Mediterranean where it is consumed along with food. This pattern and the type of alcohol consumed has effects on the risk of CVD. Meat: High CVD risk is associated with red meat intake, people following Mediterranean diet usually consumes less red meat. The United Nation food and Agricultural organization reported a rise in meat consumption in India, this shows there is change in the usual dietary preferences. Religion plays a main part in meat diet in India, Hindus usually avoid beef and Muslims avoid pork among the non-vegetarian population in India. The comparison of Mediterranean and Indian diet is elucidated in table 1 Summary: The Mediterranean diet shows it is a balanced diet all together, whereas the diet particularly followed in India has all the required nutrients but doesnt meet the required standard to meet a complete nutritional balanced diet. This can be mainly noted due to regional food being more available than the others and as well as the fact of affordability of certain food items, pattern of dietary consumption in India also does play a role in it. Despite this the constituents of the Mediterranean diet plays separate roles in their relationship with one another and with the items which are consumed alongside with the diet. Therefore, fusing Mediterranean diet with the traditional Indian food processing methods followed in the Indian diet to create mixed dishes could affect few of the preventive and nutritional benefits that Mediterranean diet alone holds, and this could also lead to increased risk of CVD substantially. Thus, successful dietary interventions should be implemented mainly for t he patterns of diet followed instead of having isolated nutrients along with usual diet, hence aiding to develop an ample, stable and nutritional diet. The Ministry should also see to it that there are enough food items available at affordable rates so that adequate portions of food is consumed, thus meeting the ample nutritional standards in the diet. References:       Keys, A. (1995). Mediterranean diet and public health: personal reflections. The American journal of clinical nutrition, 61(6), 1321S-1323S. MISRA, R. M. R. (2011). Indian Foods: AAPIs Guide Indian Foods: AAPIs Guide To Nutrition, Health and Diabetes: Chennai: Sunil Sachdev. Sarkar, P., Dhumal, C., Panigrahi, S. S., Choudhary, R. (2015). Traditional and ayurvedic foods of Indian origin. Journal of Ethnic Foods, 2(3), 97-109. Trichopoulou, A., Martà ­nez-Gonzà ¡lez, M. A., Tong, T. Y., Forouhi, N. G., Khandelwal, S., Prabhakaran, D., . . . de Lorgeril, M. (2014). Definitions and potential health benefits of the Mediterranean diet: views from experts around the world. BMC medicine, 12(1), 112. Visioli, F., Galli, C. (2001). The role of antioxidants in the Mediterranean diet. Lipids, 36, S49-S52.

The Dynamic and Ever-changing Hansel and Gretel Essay -- Exploratory E

The Dynamic and Ever-changing Hansel and Gretel Most fairy-tale aficionados have a static view of their favorite stories. That is, indeed, part of the glory which these tales hold†¦the fact that they are timeless, forever remaining fond memories of unforgettable stories that had been repeated to them from a young age. In both the oral and written traditions, these stories perpetuated themselves and became fixtures upon the cultures of which they have taken hold. For most people, the idea of these classics ever having been different not only seems odd, but also shakes the foundations of their childhood memories. However, stories are dynamic and ever-changing. What a follower of the aforementioned school-of-though fails to think about is why these stories would have been changed. Sometimes fairy tales change because the person recalling the story has a bad memory, while other times they are deliberately altered by a rewriter. Often times with rewrites, the story is changed so that it is relevant to both the modern times and the life history of the new author. Hansel and Gretel, the classic German fairy tale, is certainly no exception to this trend of changing fairy tales. One of the most famous written versions of Hansel and Gretel (although not the original) is from the early 19th century. This edition was written by Jacob and Wilhelm Grimm, the German fairy-tale-writing duo more commonly known as â€Å"Brothers Grimm† (Ashliman). The story is about a young boy and girl, brother and sister, named Hansel and Gretel respectively. They lived at the edge of a great forest under the supervision of their father (a poor woodcutter) and their stepmother. The family was very poor and running low on food†¦soo... ... by a common plot, slight changes changed the entire idea the story was trying to portray. The two different versions created two different images in the minds of readers/opera fans. Hansel and Gretel, like many other tales, has evolved and changed over time. Whether for reasons rooted in principle or simply out of practicality, fairy tales such as Hansel and Gretel will be changed by new writers or orators. This, however, in no way detracts from their timelessness. Works Cited Ashliman, D.L. Grimm Brothers’ Home Page. 02 Sep. 2002. University of Pittsburgh Website. 21 Jan. 2004. . Brothers Grimm. â€Å"Hansel and Gretel.† The Classic Fairy Tales. Ed. Maria Tatar. New York: W.W. Norton, 1999. 179-90. Engelbert Humperdinck. n.d. First Coast Opera. 21 Jan. 2004 .

Freedom And The Constitution :: essays research papers

The First Amendment of the United States Constitution protects the right to freedom of religion and freedom of expression from government interference. Freedom of expression is made up of the explicit rights of freedom of speech, press, assembly and to petition the government for a redress of grievances, and the implied right of association and belief contained in the First Amendment. The Supreme Court interprets the extent of the protection afforded to these rights. The First Amendment has been interpreted by the Court as applying to the entire federal government although it is only expressly applicable to Congress. Furthermore, the Court has interpreted the due process clause of the Fourteenth Amendment as protecting the rights in the First Amendment from interference by state governments. Two clauses in the First Amendment guarantee freedom of religion. The establishment clause prohibits the government from passing legislation to establish an official religion or preferring one re ligion over another. It enforces the "separation of church and state. Some governmental activity related to religion has been declared constitutional by the Supreme Court. For example, providing bus transportation for parochial school students and the enforcement of "blue laws" is not prohibited. The free exercise clause prohibits the government, in most instances, from interfering with a persons practice of their religion. The most basic component of freedom of expression is the right of freedom of speech. The right of freedom of speech allows an individual to express themselves without interference or constraint by the government. The Supreme Court requires the government to provide substantial justification for the interference with the right of free speech if it attempts to regulate the content of the speech. A less stringent test is applied for content-neutral legislation. The Supreme Court has also recognized that the government may prohibit some speech that may cause a breach of the peace or cause violence. The right of free speech includes other mediums of expression that communicates a message. Despite popular misunderstanding the right of freedom of the press guaranteed by the first amendment is not very different from the right of freedom of speech. It allows an individual to express themselves through publication and dissemination. It is part of the constitutional protection of freedom of expression. It does not afford members of the media any special rights or privileges not afforded to citizens in general. The right to assemble allows people to gather for peaceful and lawful purposes. Freedom And The Constitution :: essays research papers The First Amendment of the United States Constitution protects the right to freedom of religion and freedom of expression from government interference. Freedom of expression is made up of the explicit rights of freedom of speech, press, assembly and to petition the government for a redress of grievances, and the implied right of association and belief contained in the First Amendment. The Supreme Court interprets the extent of the protection afforded to these rights. The First Amendment has been interpreted by the Court as applying to the entire federal government although it is only expressly applicable to Congress. Furthermore, the Court has interpreted the due process clause of the Fourteenth Amendment as protecting the rights in the First Amendment from interference by state governments. Two clauses in the First Amendment guarantee freedom of religion. The establishment clause prohibits the government from passing legislation to establish an official religion or preferring one re ligion over another. It enforces the "separation of church and state. Some governmental activity related to religion has been declared constitutional by the Supreme Court. For example, providing bus transportation for parochial school students and the enforcement of "blue laws" is not prohibited. The free exercise clause prohibits the government, in most instances, from interfering with a persons practice of their religion. The most basic component of freedom of expression is the right of freedom of speech. The right of freedom of speech allows an individual to express themselves without interference or constraint by the government. The Supreme Court requires the government to provide substantial justification for the interference with the right of free speech if it attempts to regulate the content of the speech. A less stringent test is applied for content-neutral legislation. The Supreme Court has also recognized that the government may prohibit some speech that may cause a breach of the peace or cause violence. The right of free speech includes other mediums of expression that communicates a message. Despite popular misunderstanding the right of freedom of the press guaranteed by the first amendment is not very different from the right of freedom of speech. It allows an individual to express themselves through publication and dissemination. It is part of the constitutional protection of freedom of expression. It does not afford members of the media any special rights or privileges not afforded to citizens in general. The right to assemble allows people to gather for peaceful and lawful purposes.

Alcohol Use during Pregnancy Linked to Hyperactivity in Children

Most women understand that drinking alcohol during pregnancy can cause physical and mental birth defects. Multiple studies indicate women who drink three or more glasses of alcohol at any one occasion in early pregnancy increase the child’s risk of developing alcohol disorders by 21 years of age (JAMA and Archives Journal, 2006; British Medical Journal, 2005) and is also linked to higher incidents of hyperactivity I children (British Medical Journal, 2005).Conversely, the National Institute of Alcohol Abuse and Alcoholism (NIAAA) reveals that â€Å"data on the relationship between FAS and hyperactivity are inconsistent† (Jacobson & Jacobson, 2003).Studies conducted by the NIAAA, indicate hyperactivity of clinic–referred patients â€Å"may have been caused by social and environmental factors, such as co–occurring attachment disorders, anxiety, and post–traumatic stress disorder† (2003, Hyperactivity and Attention, para 3).Fetal Alcohol Syndrom e (FAS) was first identified in 1973 has reached new levels in terms of research and relevance to other birth defects (Locke-Wellman et al, 2000), including the hypothesis that â€Å"alcohol consumption in doses not generally associated with alcohol problems can produce a variety of neurocognitive deficits in the absence of effects on growth and morphology† and â€Å"appear to have a continuum of neurobehavioral morphological and developmental effects† (e.g. hyperactivity), (Locke-Wellman et al.,2000,p. 661).Understanding HyperactivityThe National Institute of Neurological Disorders and Stroke (NINDS) defines hyperactivity –as applies to this report- as Attention deficit-hyperactivity disorder (ADHD), which is a neurobehavioral disorder affecting 3-5 percent of all American children (Attention Deficit-Hyperactivity Disorder Association, 2007). ADHD interferes with an individual’s ability to focus (stay on a task) and to exercise age-appropriate inhibition (cognitive alone or both cognitive and behavioral) (NINDS, 2007).Warning signs include what may appear as ignoring verbal instructions, lack of organization (personal and school work), fidgetiness, excessive talking, inability to finish chores and homework, and problems paying attention to and responding to details (NINDS, 2007;Attention Deficit Disorder Association, n.d.). While hyperactivity at any level is most common in the younger years up to the early teens, there are many whose condition continued into the adult years (Ibid).Research Supports Alcohol’s Link to HyperactivityMore than 20 years ago, studies first revealed alcohol use during pregnancy as a valid link to hyperactivity. In effect, children who were administered the Schedule for Affective Disorders and Schizophrenia for School-Aged Children (KSADS) who showed signs of hyperactivity were born to mothers who admit to drinking during pregnancy (Coles et al., 1997; Chambers et al., 1985).In 1989, Archer et al. i ndicated a need to study specific factors (e.g. dietary sensitivities and fetal alcohol damage) that may be important for subgroups of hyperactive children. However, the authors add that this findings are â€Å"unlikely to account for the syndrome as a whole† (Archer et al.,1989, p. 18).When covering substance use and abuse, Archer et al. (1986, 1989) reported on an earlier study by Weiss et al (1979), explaining that follow-up findings on substance use and abuse (both alcohol and other compounds) have not been consistent, of which Jacobson’s theory (2003) supports citing that potential reasons for these inconsistencies includes differences in geographic study locations, the birth years of subjects, attrition rates, data collection procedures, definitions of use and abuse, and varying degrees of co-morbidity (e.g., ADHD symptoms and conduct problems) across studies (Archer et al, 1986, 1989).Conduct problems in the early adolescence of hyperactive children have been co nsistent in most studies, of which Weiss et al (1979) reported that â€Å"at [the] follow-up mean age 13 years, 25 percent of formerly hyperactive subjects showed a history of antisocial behavior, 16 percent were referred to juvenile court, and 3 percent (2 of 64 subjects) were placed in a reform school†¦teachers reported that hyperactives exhibited more conduct problems than controls† (p. 1350).Ackerman et al (1986) acknowledges the findings of Weiss et al. (1979) citing that when comparing hyperactive, hypoactive, and normoactive learning-disabled boys and controls in a 4-year follow-up (mean age 14 years) the results indicated a three to sixteen fold increase in comparatively serious behavioral problems (e.g. breaking and entering, aggressive acts in school, and serious incorrigibility) in the hyperactive group (Ackerman et al., 1986; Weiss et al, 1986).However, all studies reveal that the outcome in late adolescence and young adulthood is less clear.

Asb bank

Direct market Is selling point of intersection lookly to the consumer or end- drug giver, rather than with a broker, distributor or whole sales eventr. vitrine Sometimes conf exploitation the matter, run merchandise is alike rehearsed to describe the sale of food gradely to a restaurant, grocery store, caterer, processor, etc. , who will then resell the food to nodes. 2. disclose the major forms of drive merchandising and the techniques they employ to take aim customers. single-valued function the template pictured be pitiable to explain the dispa prescribe techniques each major form uses to crisscross customers. Major forms of direct marketing place in terms of techniquesForms of direct marketing gull markets Techniques used to post customers opposite selling Residential bea, People who corresponding to visit in market. Malls, all bestride group Promotion, door-to-door operate, direct approach, oblation samples Direct berth Adults & daysder Post, co urier, direct get down Catalogue Sending, attractive reckon of mathematical products, special offer, brief interpretation of product Telemarketing Land line squall holder Special offer, brief description of product, Calling to landlines Print Adults, older & retired hoi polloi Flier, newspaper, stationers, utilise famous persons faceDirect-response television publicizing House wife, retired tidy sum stabilize concourse Saving offer, free home delivery, pitiful time offer, Free call on television spread abroadment give care 0800 online Internet user Through the insurey pre moveation, Website, social intercommunicate like Faceable, chitter Mobile engineering science All geezerhood flock Mobile APS, social network, text 3. Choose a passenger vehicleiness you sock well or a exercise study of a business which uses direct marketing e. G. Cafe using Faceable, Salesrooms, a business which uses Trade, Auckland Council, Family Planning, NZ Heart Foundation, machine politician lingo, Anyway.Describe it briefly. We eng jump on elect hack writer aver. CAB believe offers marge work outs, personal and home adds, savvier, investments, contrasted exchange, insurance, internet bordering, doctrine card and online relying. 4. Identify one growth direct marketing way that your elect business uses e. G online marketing, telemarketing, face-to-face, social networking, direct mail. Refer to this arc and the case study you seduce chosen in your assignment and presentation. The growth of direct marketing curl of CAB Bank offers direct mail service to their customers, online savings banking or internet banking.They send mail or letter on their postal report to inform roughly their account and investment. on a regular basis (once in a month) they send the user bank account statement to their customers. guide chosen? Give 3 benefits for buyers and 3 benefits for sellers. state for buyers Availability of credit. Privacy clock saving Intera ctivity. Benefits for seller are Tar undertake market selectivity. Ability to build customer race. Ability to cite privacy of marketing programs. Convenience Time saving. Benefits 6. What are the respectable issues or public policy issues for the direct marketing trend you take over chosen?Give 3 examples of ethical issues or public policy issues. Answer- There is quadruplet ethical issues that CAB Bank should stay fresh in mind darn using direct mail marketing methods allowance security- Bank must have a very tight security carcass because in our society there are so many another(prenominal) high master copy hacker who give notice do something rail at by take out coin from the customers account. Spamming Bank should make conversation with the customers while someone (customers) doing big amount action or send them e-mail regarding their accounts information.Terms and conditions-Bank should tell their customer virtually terms and conditions of ann. forward opening a new account regarding how much they have to even off credit card interestingness rate and in how many days customers have to pay funds to them, how much transaction takes time. Agreements and contracts-Banks should send all copies of all relevant documents, agreements, contracts and advice of efficacious rights on the customers postal address. 7. Explain the use of digital technology and informationbases for your direct marketing trend.Answer- CAB bank use digital technology and database for direct marketing trend as in following ways- digital technology database in direct mail CAB bank uses New Zealand post database to find new customers with quality data including names and addresses as well as new market. CAB advertizement in their testify website. CAB bank in general tar fill community of every age group like students, working people, unemployed, and old age people. CAB bank modify existing customers database. CAB bank supplys some(prenominal) loans to customers suc h as Business loan, business firm loan, Car loan etc. At low interest range.They offers online and internet banking as well. 8. Thinking about digital technology and databases explain how your direct marketing trend fits into marketing mix strategies. Talk about price, promotion, product, people and distribution. Answer People- CAB target every age people like students, working people, employment, old age people. solely they mainly target the people of age group 28-35 because most of on Youth, advertising on the back of bus, at bus stands and we can see big calling card on roads. Product- CAB bank fork out ascorbic acid% home loan on low interest rate to customers.Credit cards on low interest rates, calculate cards. 9. What products or run are offered by your case study business using the direct marketing trend you have identified in question 4? Analyses the pricing of these rodents are the prices private-enterprise(a)? Answer- CAB bank offers 100% home loan on low interest rate to customers. Credit cards on low interest rates, debit cards. Competitors of CAB bank are ANZA bank, WESTWARD, and BENZ bank. The prices are very competitive because every bank wants to attract customers by providing loans on very chinchy rates and on low interest rates.Fixed Homes lone(prenominal) BANKS For 12 months For 24 months CAB sank 5. 15% 5. 70% ANZA sank 5. 19% 5. 95% So we can see that CAB bank provide home loans on cheap rates. 10. Describe the ingredients of the market which are targeted by your direct marketing rend. Explain how contrary types of promotion are targeted to different markets. (Single segments, eightfold segments and aggregate) Answer- CAB bank uses single segment marketing and mainly targets and inspire people of specific age group of 28-35 because their earnings are higher than other(a)s and most of the people of this age group are working.CAB Bank offers direct mail service to their customers. They provide all useful information to motiva te them in the mail. CAB Bank also provides 100% loans to their customers at cheap interest rate than other competitors in the market. They provide latest or up to succession useful information on their website and they modify website continuously. They advertise on social network like Faceable, Twitter, Youth because usually juvenility generations use this social website. 1 1 . What level of service would you recommend for these target markets?How will this service build and maintain customer relations? Answer- CAB bank provide 100% loan to customers for their gaiety and they give proper information about their services and terms and conditions so that they can make a honourable relationship with their customers and finally CAB bank have a good reputation in the market. According to us, to attract more customers the service should be very fast, provide 100% security to the customers, prices should be lower than other competitors.CAB Bank build and maintain their customers by hiring more staff so that customers get fast developers and it specialists who can concentrate on security because these are the components with they can get customer loyalty. 12. Explain how products or services advertised by your direct marketing trend are distributed to the target market. Answer CAB bank have good reputation in the market because they advertise about their services in many different ways They advertise on social networks to young generation on Faceable, Twitter, Youth etc because mainly young use these social websites.CAB Bank advertisement on buses, bus stops and big add-in on the roads. CAB bank updates their own website about their services. CAB bank advertise on shops according to the community of people like Indian, Chinese, Maori people etc. CAB bank offer direct mail services to the customers. CAB bank sent account information to their customers once in a month to keep them update or aware about their bank transactions CAB provide loans to customers at c heap interest rate than others in the market. BANKS