The Major Social System Of Medieval Europe - 2549 Words

Knights were part of the biggest social system in medieval Europe, Feudalism. Knights were a key part in the feudal society, because they made up the whole military and also gave serfs an incentive to be part of a manor. There were many aspects of Feudalism that made it run â€Å"smoothly† throughout the years. Feudalism allowed the military to function for many reasons such as the payment of their equipment. There are many attributes of feudalism that allow it to work, such as feudal oaths and ties, knights also contribute to feudalism by making up the military that protects the manor. In a medieval manor, knights would protect the people and manor from any physical harm that could be done to them through outside forces. They would literally defend the manor to which the serfs were bound to, even if it meant their life. In addition to serfs, lords would also get protection from his knights, because he would be the one to give fiefs to his vassals which in this case was the knight (Norris). This shows just how much a knight had to give up in order to become wealthy. Similarly, knights were also the head of the military, so it would also be part of their feudal oath to stay as a defender of his new â€Å"home† (Norris). This would mean that the knight would potentially want to protect his home instead of letting it â€Å"go down in flames†. In relation to this, If a kingdom (that the knight was part of)was under attack, the lords were required to distribute knights to theShow MoreRelatedHow Truth Was Defined By Medieval Europeans1696 Words   |   7 PagesEric Green Urban British Literature 1st 3 December 2015 How Truth Was Defined By Medieval Europeans In life majority of people believe telling the truth is the correct way of living. 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Compare the poems and comment on how the way Owen and...

Compare the poems and comment on how the way Owen and Southey convey their attitude towards war - Dulce et Decorum Est Dulce et Decorum Est tells the story of how Wilfred Owen experiences world war first hand and tells of his bitter angst towards the government who try to persuade young men to join the army. Owen developed many of his poetic techniques at Craiglockhart Military Hospital where he spent much of the war as an injured soldier, and was able to express his ideas and feelings on paper He uses the Latin phrase Dulce et decorum est pro patria mori, which translates into it is sweet and glorious to die for ones country. Owen tells of how this phrase is wrong, how it is not glorious to experience the harsh†¦show more content†¦Owen then continues to give the audience a mental picture when describing the sounds and noises of war. Drunk with fatigue; deaf even to the hoots Of tired outstripped five-nines that dropped behind This tells us that the soldiers are struggling to walk as they are tired and oblivious to the noise of bombs, missiles and gunshots. Owen also uses similes and metaphors to compare certain things and really give an image. His hanging face, like a devils sick of sin The second stanza starts with the only speech of the whole poem: Gas! GAS! Quick, boys! It tells of a gas attack and how all the soldiers fumble and stumble to get their helmets on in time. All manage but one, who Owen sees reaching out to him and yelling, and how he was unable to do anything and could not help. He uses the lines to describe this: In all my dreams before my helpless sight He plunges at me, guttering, choking, drowning. These are strong lines that slowly close the second stanza. The final verse slows the poem suddenly right down as the death of the soldier who failed to get his gas mask on quick enough is described. Wilfred Owens second poem Anthem for Doomed Youth follows on from his view of war in Dulce et Decorum Est. It is a sonnet, which consists of 14 lines. The title tells of how it is a song for young soldiers who are going into war, and that before they have even entered the

Strategic Marketing Management in Business Media

Question: Discuss about the Strategic Marketing Management in Business Media . Answer: Introduction: The original business idea is to put up a retailing store for selling up the fashionable clothes under the name of Folks Fashion within an affordable price straight to the customers. The product will be ordered originally from the importers of UAE. The business will be centrally located to provide customers with the facility of quick delivery and distribution possibilities. The original idea of business is to provide the customers with whole sale packages along with discounted price. The segmentation techniques, which the business will be adopting to segment the market, are as follows; Gender related segmentation: For clothing retail business segmentation are often based on the use of gender segmentations. For instance, the business will be selling clothes for both men and women. This may include casual and business attire for both the genders (Ferrell and Hartline 2012). Age-related segmentation: Age related segmentation would enable the business to determine the customers. Hence, the business will be targeting teenage boys and girls for attracting new trendy fashion lines of clothes consist of jeans and other apparel. Geographical segmentations: Being a practicality marketers and retailers Folks Fashion understand the customer preferences, which vary in different regions, based on geographical areas (Wedel and Kamakura 2012). One of the important determinant factors is whether as people living in warmer climates wear shorts and swimwear for longer time. The target market for Folks Fashion products will be active customers, which will range between the ages of 16-40 years. The business will be targeting people who like to hike, figure, skate, ride horses or any such activities representing the demographic age group of well-educated and successful individuals whether single or married. House income usually ranges from $50,000 to $100,000 annually and despite having the comfortable level of income, the customers are aware of price and would time after time seek worth in their purchase. Apart from of the age customers like to be related with higher quality products, as they are somewhat status oriented. One of the future goal is to target customers of southwest states of UAE. The outdoor retailers sellers about $5 billion goods per annum which ranges from garments to equipment. The present outdoor market of UAE has large potential for making entries and competitors like Patagonia, Timberland, Bass and Pro Shops are the most identified companies offering such kinds of products (Marshall 2014). There are smaller competitors like TrendIX and Ragged Fashionare some of the marketers of products. Hence, the above stated companies can be considered competitors as none of the company offers the kind of trend or practical products, which will be provided by Folks Fashion. The products carry customise logo and slogans, which the business plans to offer in the near future. The differentiation and positioning strategy, which will be followed by Folks Fashion, are Product differentiation strategy: Folks Fashion currently provides its customers with a line of high quality outdoor fashion apparel including items such as T-shirts, baseball cap, fleece vests, jeans and jackets. Everything bearing the logo of the company Go Play Outside. The firms have performed research in segregating its business based on products offered with popular colours such as sunset red, sunrise pink, cactus green and river rock grey among others. Hence, such strategy will help in keeping the concept of the business fresh and would prevent it from being diluted with large number of multifaceted variations. Positioning strategy: The positioning objective of Folks Fashion is to provide its targeted customers with timely and competitive options of making selection in fashionable merchandise. Within the positioning framework, Folks Fashion will begin with its target customers openion in developing merchandise offerings branding and pricing strategies (Hollensen 2015). Folks Fashion will position its business exclusively in niche market by providing excellence in service discounts under one roof shopping convenience of the department store. Positioning statement: Folks Fashion and its wide range of family brands such as T-shirts, baseball cap, fleece vests, jeans and jackets are built with the intention of providing both men and women a sense of comfort by boosting up their confidence. The business will remain committed to men, women and teenagers well-being by promoting high sense of fashion. The business aims to influence the lives of its associates, customers and communities in which they live and conduct their business (Wilson and Gilligan 2012). Folks Fashion mission will always be to maximise sales, offer value to its customers and deliver high quality consumer service while still having fun and maintaining the business values. Reference List: Ferrell, O.C. and Hartline, M., 2012.Marketing strategy, text and cases. Nelson Education. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Marshall, G., 2014.Marketing management. McGraw-Hill Higher Education. Mullins, J., Walker, O.C. and Boyd Jr, H.W., 2012.Marketing management: A strategic decision-making approach. McGraw-Hill Higher Education. Wedel, M. and Kamakura, W.A., 2012.Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media. Wilson, R.M. and Gilligan, C., 2012.Strategic marketing management. Routledge.

Souffle Custard and Beaten Egg Whites Essay Example

Souffle: Custard and Beaten Egg Whites Paper Souffle? Definition: The word souffle is derived from the verb â€Å"souffler† in French which means to blow or puff up. Souffle? can be sweet or savory. Every souffle is made from 2 basic components; a base of flavored cream sauce and beaten egg whites. It can be categorized as Hot Souffle? and Cold Souffle?. ** Hot (Baked) Souffle? : A baked souffle is a light baked dessert made mostly with egg yolks and beaten egg whites combined with various other ingredients for flavor such as : fish , cheese or fruit . During cooking, the air trapped in the egg whites expands and increases the volume of the preparation, which must be served immediately, before it collapses. How to make a Baked Basic Souffle? : ?Firstly, melt butter in a heavy saucepan. Once the butter has melted, sprinkle over a spoon of flour to make a roux. It’s important to cook the roux for a few minutes to get rid of any floury tastes. Then stir for a while until it starts to change to little color, about 3 minutes over medium heat. When the roux is thickened, the milk is added for make a bechamel – this is a slow process. Cook, keep stirring very often, on medium heat for 15 minutes. ?When ready, the bechamel will be thickened and start to boil. ?Beat the egg yolks in a small bowl, add sugar then pour the be? chamel slowly, to temper the eggs. Use a ladle to add half-a-cup at a time, if all the bechamel were added to the egg yolks at once, it would begin to cook the egg yolks and you would end up a stringy mess. ?Then, keep whisking the egg whites until they are stiff. We will write a custom essay sample on Souffle: Custard and Beaten Egg Whites specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Souffle: Custard and Beaten Egg Whites specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Souffle: Custard and Beaten Egg Whites specifically for you FOR ONLY $16.38 $13.9/page Hire Writer That probably gives the final souffle more lift. ?Folded 1/4 of the whites into the sauce to lighten it. Then carefully folded in the remaining whites to keep as much air in them as possible. ?After that, sprinkle the ramekin base with sugar and tilt the ramekin so that the bottom and the side are covered before tipping out any extra sugar. ?Finally, pour the mixture souffle into the ramekin , and put in the oven at 200C for 5 minutes then reduce the temperature to 180C and baked for a further 12 minutes or until the souffle? ave risen and the top is golden brown . ?Remove from the oven, sprinkle with icing sugar and serve immediately otherwise the souffle will fall soon. **Cold (Chilled/ Frozen) Souffle? : Cold souffle is not a true souffle but a cold mousse. It is a custard mixture thickened with gelatin and lightened with egg whites/meringues or whipped cream or both. Its presentation looks like a souffle because the mixture is frozen in a souffle dish which is wrapped with a tall paper collar, looks like a baked souffle has risen out of the dish. How To Make A Frozen Souffle? : ?Firstly, you have to prepare ramekin top, by using foil paper, wrap the foil strip around the upper half of the souffle dish and secure the overlap with tape. Tape the collar to the souffle dish. ?Dissolve the gelatin powder in water until it’s spongy. ?Heat milk and sugar in small saucepan over medium-low heat. ?Whisk together egg yolks, sugar, and cornstarch in medium bowl until yellow and thickened. ?Then, add hot milk and dissolved gelatin into egg yolks bowl, whisking constantly gradually. Then, bring this mixture to cook and stir constantly until become a heavy cream. Set bowl of this custard in large bowl of ice water; stir occasionally to cool. ?Whisk cream and then egg whites to a stiff meringue, adding the remaining sugar. ?Once the custard has reached the required consistency, begin to fold in the whipped cream and meringue. ?And then pour the mixture into prepared ramekins and place in the freezer for 6 to 12 hours or overnight. Carefully remove the collar before serving, and decorate it if necessary.